This event celebrates the specialised art and craft of woodworking. By using a handcrafted typeface to forge the three W's of the festivals name into a saw blade keeps the brand rooted in the love of the craft. Alliterative phrases continue the spirit of the three W's throughout, with bold imagery and pattern tying everything together.
Brand ident – Turning the three W's of Weird & Wonderful Wood into a saw blade.
The hand painted typeface for the WWW Festival.
The ticket office covered in pattern; covered in craft.
Paper-chain wristbands featuring the WWW rip.
Alliterative phrases used across advertising to link back to the alliteration in the event name.
Continuing the phrases and bold imagery across social media in the run up to the festival.