Urban development has changed dramatically in the last 100 years with each landscape looking different but always containing buildings rising up. By turning the museums name vertically a basic form of a cities skyline is created. This forged the basis of structure for the typography and a graphic device for imagery to sit within.
Museum of Urban Development Ident.
Vertical typography and the logo device working in situ with London's skyline.
Entrance to one of the exhibitions.
Interesting copy turning typical waiting places into intriguing places to be.
Playful facts would continue around the building sat next to bold typography.